What is woke?

What is woke? It's a set of ideas with a lot of influence, but they're often ill-defined so this piece by @Psythor is very useful. In the spirit of continuing that project, here's what I'd add/ disagree with.šŸ§µ

1) James starts with ā€œidentitarian deferenceā€, an idea coined by @MattBruenig to describe how ā€œprivileged individuals should defer to the opinions and views of oppressed individuals"

In this characterisation, if you're debating racism, those with first-hand experience of racism have a kind of trump card that beats everything else ā€” facts, reason etc.

This is an extreme idea and one that has problems (what if two oppressed individuals disagree?) and as always we have a measurement problem. How many people really support this idea?

However, James is right that one of woke's ideas is that people directly affected by an issue ("lived experience") should be included ("centred" even) in debates about it.

James argues a moderate version of this is obvious ("Of course…views of women should carry more weight in debates over abortion") but that underestimates how much this breaks with the liberal/enlightenment idea that a speaker's ID has no bearing on the merits of their argument.

Also, even if the idea of including minority voices was obvious, it wasn't acted on. There's been a big diversity push in public life in the last 10 years, evident everywhere from politics to experts on TV. I think wokeness can claim some credit for this.

2) The next element of woke, as James sees it, is that it prioritises harm reduction over free speech. E.g. woke Twitter worrying about the *lack* of censoriousness since Musk took over.

Here I'd say yes, woke puts more speech into the category of "harmful" (as opposed to just offensive). Though there is a new general caution around mental health which I'm not sure is distinct to woke. (I notice even Tory MPs complaining about getting abusive social media.)

Also, I agree there's a fresh scepticism that the best ideas win in a free speech environment and thus scepticism about whether free speech is worth supporting. (My liberal heart bleeds at this.)

3) Next up is intersectionality, the insight that someone can be oppressed in different ways (e.g. black women may experience both racism and sexism at the same time). I agree this is a key woke idea and for my money, a useful one.

(James says this translates into an ability to work with those from opposing sides on particular issues, a connection I don't follow.)

4) James says woke moves away from individual rights towards group or communitarian rights. Is reparations an example of this? Or policies explicitly for black people? Would like to know more.

5) James argues ā€œwoke is sceptical of progress". Hmmm… I agree faith in moral progress is part of liberalism , and that woke is less optimistic. (A contrast to MLK's "arc of the moral universe…"). But I see scepticism in progress as a conservative insight (a good one).

6) Lastly, James argues woke-types value loyalty to their cause over accuracy, and I don't think this is useful addition to this list. Most political movements are like this. Does Fox News support "accuracy norms"?

A good test for all of these attributes is is whether they can be applied to other political movements. For example some see in woke an obsession with victimhood. But doesn't everyone try and win sympathy? (Even Russia after invading Ukraine says it's a victim!)

(Similarly, I'd say there's nothing distinct about woke-types trying to control speech; being self-righteous; disregarding due-process; not putting their points across in a persuasive way; being unforgiving; cancelling opponents and acting in pseudo-religious ways.)

As I say, this is a really useful project. As @helenlewis and Aaron Rabinowitz discussed on @ETVPod there's a lack of woke popularizers and writers. So we need this.

Four quick ideas I also think are relevant:
a) New definitions of racism, including one based on power (thus black people can't be Racist to whites)

b) Interest in outcomes vs intentions. E.g. Ibrahim X Kendi's argument that any policy ā€” even a interest rate change ā€” which increases racial inequality is racist.

c) @Yascha_Mounk identifies (usefully) one woke idea as the "impossibility of mutual comprehension" e.g. a white person can never really understand racism. This idea can be good (try harder to hear from minority voices) or toxic (only a black writer can write a black character).

d) Cultural appropriation – though I feel society has absorbed and calmed down about this one now. (Though worth noting James got criticism for not acknowledging "woke"'s origins in black activism.)

Finally once thing I notice about woke is what it doesn't seem to include. It focuses on racism, gender & LGBTQ rights but not climate or poverty, which is odd as woke types like @AOC & @OwenJones84 talk about these topics a lot.

Originally tweeted by Brendan Miller (@brenkjm) on January 1, 2023.

The scientific definitions fallacy

There is something confusing going on with the trans debate. I'm talking about the idea ā€” on both sides of the debate ā€” that what happens in nature (and how it's been defined in science) should form the basis for our political arrangements.

For example, on the anti-trans side, there's the argument that a trans woman has the biology of a man and should therefore (to pick one issue) only be allowed to use participate in men's sports. Society should follow biology.

On the other side, you sometimes get the argument biological sex is a myth – which if you can prove would be useful as it would disrupt the "society should follow biology" model.

One of the points they make is that whatever criteria you use for defining biological sex (sex organs, size of sex cells, chromosomes, hormones) there are exceptions.

For example, women with AIS have XY chromosomes; some women don't have any sex cells; intersex people might have ambiguous sex organs (but be very clear in their identity); and basing things on hormones excludes biological women (e.g. runner Casta Semenya).

And so with this many exceptions and grey areas can we really say sex exists? Hence biological sex "isn't real" etc

https://twitter.com/AlexPetrovnia/status/1411063596029722627

But of course categories can still work with grey areas. For example it's hard to define to know when red becomes orange but that doesn't mean that red and orange don't exist. Many phenomena (most?) don't have sharp defining lines.

And on the gender-critical side the consequences of these exceptions are ignored. If the biology isn't a simple binary, "society should follow biology" might not be an ideal way to arrange things.

The fundamental problem with both sides when they go down this line of argument is there's no necessary link between nature and society.

For example, the scientific definition of a father usually about biology, they are (to use Wikipedia's definition) the "male genetic contributor to the creation of the infant".

But in society, if a child calls their step-dad "father" we don't object. In fact we allow adoption where there's no biological link.

There's a scientific definition of father and a political definition of father. And the second doesn't have to follow from the later.

Another example is marriage. It used to be understood as a male-female arrangement, as the way to raise children. Now that connection is broken.

Pronouns, sports, bathrooms, all of these are political questions, that will be worked out by balancing up conflicting interests, compromise and so on. But using nature or science as our guide isn't reliable, useful or necessary.

Originally tweeted by Brendan Miller (@brenkjm) on December 30, 2022.

Appreciating unpredictability

When Prime Minister Harold Macmillan was asked what the greatest challenge for a statesman was, he replied: 'Events, dear boy, events'. It's a famous phrase but at time when people are making predictions for 2023 its worth reconsidering.šŸ§µ

Unpredictable things happen, often upending everything. Think of the Sep 11 attacks in 2001. The credit crunch in 2008. Trump and Brexit in 2016, #MeToo in 2017, Covid in 2020, the Russian invasion and Tory implosion last year.

In fact one thing we *can* predict is that the big stories and events of 2023 aren't likely to be anything we can see currently.

One implication for those who work around politics is that you can't be too busy. If you fill up your schedule there's no room for the next big unpredictable thing.

Also, while you can try and find moments to lead the conversation, most of what you'll be doing is reacting. Get good at it.

Another lesson is that politicians seeking success have to understand the importance of waiting. I think of all the young Tory MPs quitting, or the Labour MPs like Chuka Umunna who lost patience with Labour under Corbyn and blew up their careers trying to start a breakaway party.

Part of the art of politics is putting yourself in the best position possible and then having the patience and faith to wait until the circumstances turn in your favour. People entering politics should understand this better.

In such an unpredictable environment, your best strategy is often what @Dannythefink once called the Travolta Micawber strategy ā€“ staying alive and hoping something will turn up.

Politics is one unpredictable event after another ā€”good and bad. I remember a Labour supporting friend telling me, *promising* me, two years ago there would never be a Labour gov without electoral reform. And yet…

The lesson is: if you're down you might soon be up (take heart despairing Tories), and vice-versa (be cautious optimistic Labour supporters). All you can do as 2023 begins is understand this reality and get ready to do the best you can.

Originally tweeted by Brendan Miller (@brenkjm) on December 31, 2022.

Cheems mindset

ā€œCheems mindset is automatically dismissing an idea on the basis that it cannot be done, or would be hard to do. Cheems mindset isnā€™t a wholly bad tendency in its steelman form. Knowing and being clear-eyed about the barriers that exist to implementing any policy is important. However, it becomes a deadly cause of sclerosis if it is the reflexive reaction to any new idea or policy proposalā€¦Ā Instead of reverting automatically to thinking ā€œwhy can this idea not be doneā€, we need to cultivate a positive political culture of ā€˜how can this idea be implementedā€™.ā€

From Jeremy Driver

Geopolitics

Much has been written trying to understand what Putin wants, but I think there is one aspect of his thinking we tend to underestimate.

Transcript and sources:

What is Putin up to? 

Iā€™m not just talking about now, but for years, the West has been trying to understand how Vladimir Putin thinks. 

Well, when I was researching this topic I came across something kind of crazy: a book – published before Putin came to power – that appears to lay out his every move.

The invasion of Georgia in 2008, the annexation of Crimea in 2014ā€¦ Even the operations to support Brexit, and to seed social conflict in the USā€¦ It was all argued for in this book: Osnovy geopolitikiā€¦ [fails to read Russian]

Okay, in English: itā€™s called ā€œThe Foundations of Geopolitics: The Geopolitical Future of Russiaā€ [Online copy of the book]

The author was this guy, Alexander Dugin.

Yeah I know, heā€™s definitely going for the Rasputin-Bond villain look; 

But although the book was ignored in the west, in Russia, it launched Duginā€™s career, with his ideas gaining prominence in Russian politics. [See this article by Chance A Nelson and this article in Foreign Policy by Charles Clover]

But this video isnā€™t just about this one guy or the current crisis in Ukraine. 

Rather itā€™s about something bigger, an idea that will help you understand the news not just now but in future too. It’s the idea, right here in the title of this book: Geopolitics.

In many parts of the world, geopolitics is highly influential but itā€™s less well known to us in the West, partly because ā€” as weā€™ll see ā€” it has an unexpected and dark history. And the way to explain all this is to go back to where we began: Russia.

The Ideas That Explain the News: Geopolitics

The word geopolitics is often used in a general way – something vaguely to do with international relations – but actually, it has a more specific meaning: the way geography affects politics; especially how countries act in diplomacy and war. [Wikipedia]

To get a sense of how this way of thinking works, letā€™s look at things from Putinā€™s perspective. This is what Russiaā€™s territory looks like today, but go back in time to the original borders, and youā€™ll see two problems. [Wikipedia]

First: no natural defences. 

Unlike the channel that makes the invasion of Britain more difficult, or the Himalayas that have meant few wars between China and India, this area is surrounded by nothing but flat grasslands. 

Historically this region – the North European Plain – has been especially vulnerable to attack, with invasions from the Poles, the Swedes, the French under Napoleon, and the Germans in the Second World War. [As well as Duginā€™s work, Tim Marshallā€™s Prisoners of Geography is good on this]

Russiaā€™s response to this weakness has been expansion, so that by 1900 its territory reached north to the Arctic sea; east to take in the huge frozen expanse of Siberia; south, to take in the Caucasus and Central Asia; and west – occupying the plains that today are Poland, Belarus and Ukraine. 

The idea was to create a buffer zone, a place to retreat from, with attacking armies slowly defeated by the huge distances and savage conditions.

The second problem is the lack of ports that can be used all year round. 

Because although Russia has thousands of miles of coastline, for many months the ports on this coastline look like this. In fact, thereā€™s only one warm water port anywhere near Russian territory, here in this area of Ukraine calledā€¦ [clips of ā€œCrimeaā€]

Okay wait, Iā€™m sure you can see where this is going, but first I need to tell you about one more important part of this.

Geopolitics is the connection of politics and geography but itā€™s not just physical geography – mountains, seas – but human geography too: demographics, religion, culture

This is what Dugin does in his book when he looks at Ukraine, arguing itā€™s best understood as four different regions. [Chapter 5 of Duginā€™s book is the key section]

These areas, so his thinking goes, are Orthodox, and have more Russian speakers, and should be under the control of Moscow, whereas these areas, historically part of Austria or Poland, are more Catholic and pro-Western and should be split off to remove their disruptive influence from the other parts.

Like much of what Dugin says I donā€™t have time to go into all the dark implications of what heā€™s saying – I mean splitting up a country based on “ethno-cultural” groups is not an idea with a strong history of success. 

But the main point from a geopolitics perspective is that different parts of Ukraine have different attitudes towards Russia, partly based on the underlying demographics, something that will become important because now I want to bring together these various elements to tell the geopolitical story of Russia and Ukraine.

Okay, letā€™s do this.

At the end of the Second World War, the Russian leader, Stalin, remembering Hitlerā€™s recent invasion of Russia across the north European plain, takes over this area, and for the next 40 years, Russia keeps it under brutal control.

But then in 1989, the USSR starts to crumble, and two years later these countries become independent. 

Putin would later call this moment the ā€œgreatest geopolitical disasterā€ of the 20th century. [BBC]

Note, not ā€œdisasterā€, ā€œgeopolitical disasterā€.

Before Russia had buffer states, but now many of those states would go on to join Nato, a defensive alliance, but one set up against Russia. 

As Putin put it later, Russia found itself in a position it could not retreat from.ā€ A phrase that, if you know the geopolitics, becomes much more significant.  [BBC]

1991 is also when Ukraine – after 72 years under Russian control – regains its independence. But from the start, a clear geographical divide is evident in elections, and although this is simplifying things, in the years that follow it will be the west of the country that is more pro-European, and the east that is more pro-Russian.  

Putinā€™s approach in many other neighbouring countries over this period is to support pro-Russian leaders as they rig elections and consolidate power.

But in Ukraine, when the pro-Russian President tries to do this in 2004 heā€™s stopped by mass protests.

In the following years, the country swings between pro-Russian and pro-European leadership until things reach another climax at the end of 2013.

Mass protests are followed by a brutal government response, and finally the pro-Russian leader fleeing the country. At this point, Putin acts. 

News clips: ā€We begin this hour with Russiaā€™s invasion of Crimea.ā€

Russia invades, then annexes this part of Ukraine and sends soldiers into these eastern areas: the start of a series of hostile acts that is still ongoing.

Okay, so hopefully now you can see how geopolitics gives an insight on part of Russian thinking,

Crimea gives Russia access to the sea all year round; attacks stop Ukraine from joining Nato, keeping its rival out of this part of the North European Plain; and looking at the human geography reveals why these eastern areas are easiest for Russia to control, and why doing the same in the western areas would be much harder. 

But while all this is useful to understand, Iā€™m not saying this means accepting all of Russiaā€™s actions. 

Putin always argues that Russia is the victim, its neighbouring countries pulled into Nato and the EU until Russia is surrounded, part of a policy containment, that goes back to the Cold War and to centuries of Western actions designed to keep the Russian empire in place. [BBC]

But while he uses the language of defence – the reality of his foreign policy has been the opposite: invasion, annexation and aggression. 

Powerful countries – including Britain in its time – often dress up attack as defence. 

The danger comes when thinkers like Dugin use geopolitics to help excuse these actions, presenting them as the inevitable conclusions of a kind of secret science.

During the second world war, it was this version of geopolitics that became notorious in the west, with magazine reports talking of geopolitics being the ā€œsuper-brain of Nazismā€, and this contributed to it being shunned by western academia after the war.  [A Very Short Introduction to Geopolitics by Klaus Dodd]

By the time I was studying international relations at university, we never even talked about it

But look at Putinā€™s actions in Ukraine. While there are other factors in his motivation – the element we tend to miss in the west is this geopolitical thinking. That alone makes it worth understanding. 

And finally, geopolitics is worth understanding because itā€™s true that geography matters. Itā€™s an important factor that shapes how things work, 

With the internet and globalisation ā€” itā€™s easy to forget that space, real physical space ā€” matters, and if we want to understand the news, weā€™d be wrong to underestimate its importance.

GENERAL SOURCES

A good introduction to geopolitics is Prisoners of Geography by Tim Marshall. Its language is a bit determinist for my liking (“Putin has no choice but to control Ukraine”) but very readable. 

Klaus Dodd’s work on geopolitics is very useful. I got a lot from A Very Short Introduction: Geopolitics.

Putin’s 2014 speech https://www.bbc.co.uk/news/world-europe-26652058

Useful article on Dugin in Foreign Affairs (pay-walled) https://www.foreignaffairs.com/articles/russia-fsu/2014-03-31/putins-brain

The brainwashed masses

Thereā€™s a type of argumentative manoeuvre I find frustrating but which I don’t have a good name for.

Iā€™m talking about whenever someone rejects the arguments of another, not by pointing out how they’re wrong, but by claiming they’ve been… well kind of brainwashed.

Examples include:

  • ā€œFalse consciousnessā€ ā€” the idea that the oppressed willfully support the ideologies of their oppressors
  • Dismissing a woman who appears to be making anti-feminist arguments as having ā€œinternalised misogynyā€
  • The idea people need to “decolonize” their minds
  • Attributing the left-of-centre views of college students to the influence of left-wing academia
  • Blaming the tabloids for giving working class people conservative ideas
  • Anything “The Media”

There are other arguments that dismiss but donā€™t engage the arguments of an opponent, with ad hominems being the obvious example. If you call your opponent a liar, hypocrite or in the pay of corrupt forces, then you donā€™t have to deal with their actual claims.

But what feels different here is the patronising tone. “No-one in your position could reasonably believe what you say you do so there must be some other influence at work.”

Itā€™s not that youā€™re maliciously wrong, just sadly, donā€™t-know-any-better wrong.

I would call it a fallacy but it feels more aggressive than that. A brutal blanking out of what someone is saying.

It’s not that there is never a place for these discussions. Why do so many people believe in conspiracy theories? So many climate sceptics? Those are questions Iā€™m interested in, but I just hope that such answers go alongside arguments that deal with the points of these positions, rather than simply replace them.

Is the word for this “nativism”?

Matthew Parris recently wrote an article for The Times (paywall) arguing for the UK to withdraw from the 1951 Geneva Convention on refugees.

To make this argument he criticises the idea that we have “an equal duty on the part of all to care for all: a duty blindfolded against our particular relationship with individuals who seek our help.”

His argument:

“Real life recognises no such duty. It sees levels of obligation: first to family, then in declining order to friends, neighbours, community, country and mankind in general. We cannot offer an implicit invitation to the whole worldā€™s oppressed but may (for instance) feel special obligations to our former servants in Afghanistan, or threatened citizens in our old empire, such as Hong Kong.”

My question is, what do we call this idea?

“Nativism” is one option, yet Wikipedia defines this as supporting the “interests of native-born” against those of immigrants. Parris is describing something more hierarchical and multi-level.

I’m surprised I don’t know what to call this, considering it’s ā€” as I think Parris is right to argue ā€” an idea with wide support.

I would guess this is something to do with its moral standing. The story of Western liberalism, from Paul’s letters to the French Revolution to modern human rights, is towards universalism, the idea every human is of equal value no matter where they’re born, and this idea runs counter to that. In that context, this idea can feel backward, primitive or proto-fascist. (Parris himself calls it an “animal impulse”).

And yet it still forms the basis of our politics, as revealed not by the language we use, but in how we actually govern ourselves.

Shouldn’t the name of an idea this consequential be better known?

What do we do about the weakness of liberal ideas?

In a recent article, Ed West argues that while the Left used to be associated with moral relativism (“there is no one truth” etc), today it is much more absolutist. Whether it’s Rhodes Must Fall or Defund the Police, the Left’s moral confidence feels similar to the conservative preachers and politicians of the 70s and 80s.

The reason, West suggests, is that the power dynamics have changed and thus the incentives. As he puts it, “Relativism is a position you employ when you’re weak, to be abandoned when you win.”

He goes on:

“Likewise with censorship, which is by definition a tool of the powerful. This is not some dark new age of cancel culture, however, it’s just a return to normality. Those who grew up in the late 20th century were living in a highly unusual time, one that could never be sustained, a sexual and cultural revolution that began in 1963 or 1968. But it has ended and, as all revolutionaries must do after storming the Bastille, they have built Bastilles of their own. The new order has brought in numerous methods used by the old order to exert control ā€” not just censorship, but word taboo and rituals which everyone is forced to go along with, or at least not openly criticise.”

For many, free speech is an idea supported only for instrumental reasons: in favour when it helps your side and rejected when it doesn’t.

It’s striking to me how many of the ideas at the foundation of our system, not just free speech but democracy, due process, and individual rights, have only this kind of thin support. Compared to the raw appeal of ideas of nationalism, identity, religion and so on, these ideas seem distant and abstract and it’s easy to miss their importance.

That’s partly because these liberal ideas emerged for pragmatic rather than noble reasons, a reaction to the religious wars in Europe. “Maybe rather than killing the other side every time we have a chance why don’t we agree to disagree?”

I’m not sure how we best defend such ideas as they’re so vulnerable.

Making the pragmatic argument is one solution (my favourite is Alexander’s essay, In Favor of Niceness, Community and Civilization), and wrapping them up in national pride (proud history of Magna Carta etc) or emotion (more episodes of West Wing) might help.

The other possibility is that it’s the kind of lesson that is only learnt from every bitter experience every few generations.

Though that really is a depressing thought.

Read more:

The Westā€™s cultural revolution is over by Ed West

Archipelago and Atomic Communitarianism by Scott Alexander

Politics can’t work without friendship

Very good conversation between Michael Ignatieff and Yascha Mounk in the latest episode of The Good Fight, especially this interesting idea:

“You can’t operate a political system without a premise of friendship between adversaries. Friendship, in the sense of, ā€œWe’re all Americans.ā€ … and what has been terrifying in the United States is the replacement of a politics of friends with a politics of enemies. And this then makes any possibility of legislative comity just impossible. That’s why one of my friends has talked about a civil war, because a civil war is a state where a politician across the other aisle regards you as an enemy who is about to destroy everything you value most, and must be resisted by all means, fair or foul. That culture of antagonism is extremely dangerous to the stability of democratic systems.”

Essentially this is an argument for pluralism, accepting opposing points of view as legitimate and a valid part of the system.

I remember the first time I watched the UK Parliament from the press gallery being struck by how much the politicians seem to have in common. I was used to watching PMQs when the parties shouted at each other in fierce opposition but on this slow afternoon, it felt more like a members club. To be honest I found it repugnant but Ignatieff makes a good point here.

More at https://www.persuasion.community/p/ignatieff

Toxoplasma of Rage

YouTube | Vimeo | Twitter

I find the culture wars exhausting. While I care about a lot of the underlying issues being discussed ā€” racism, sexism ā€” the stories that seem to end up being discussed are always slightly annoying. “Why are we talking about this case and not something more representative?” I always think to myself.

There are certain ideas and models that help explain mysteries like this, and one model that has been really helpful to me, especially with emotionally fraught culture war stories, comes from the writer Scott Alexander (a consistent source of helpful ideas on the news). In this film, I break down this idea and show how it helps explain what’s going on. It has honestly changed how I understand these conflicts.

The film covers Black Lives Matter, Bill O’Reilly, a microbe that hypnotizes rats and a mysterious shark video.

I hope you have a chance to give it a watch!


What follows is an essay treatment of the film above. The project was designed as a film so it’s best watched that way, but if text is what you prefer:

Here’s a puzzle.

Why is it that when we hear about an issue like racism in the news so many of the stories being discussed are so… well, kind of frustrating.

We have stories about whether wearing a Chinese dress to a prom is an example of cultural appropriation, H&M selling a jumper that says “coolest monkey in the jungle”, or Heineken showing an ad that says “sometimes lighter is better”.

Really? We’re discussing this?

Why are so many of the racism stories the media focuses on so … unrepresentative?

I’m not saying racism isn’t important. But we’re not talking about racism in employment (for example, people with White sounding names getting 50 per cent more callbacks for interviews) or in the criminal justice system (Black men getting 20 per cent longer sentences for the same crimes than White men). We’re arguing over prom dresses. 

If youā€™re someone concerned about progress on these issues, this is frustrating.

Another example might be the issue of sexual assault.

Often the cases we seem to focus on are those that turn out to be false allegations (The Rolling Stone story about the University of Virginia) or the hard-to-prove edge cases (the accusations against Brett Kavanaugh) but the reality of rape in the courts is that a large number are straightforward cases: guilty pleas, no court battles. (The best data I could find was from the UK where 31 per cent of cases end in a guilty plea).

Again and again, it feels like we have a gap between the reality of the issue and the conversation on the news and social media. Why is this?

Normally this gap is explained as the result of a hostile conservative media making up stories that are unrepresentative or progressive activists being extreme. But I don’t think this does a good job of explaining these stories. You can find crazy activist ideas or distortions in the Daily Mail any day you like, but why do some particular stories reach prom dress-levels of attention?

This essay is about an idea that I believe explains a lot of whatā€™s going on here and which since I found out about, has completely changed how I understand the news. 

And it all starts with this shark. 

This shark appeared in a video from 2014. It features a man jumping off a cliff in Sydney harbour and encountering the shark before swimming to safety. It’s a little dramatic masterpiece and as you might expect, the video went viral. But there was a problem: many people were saying it was a fake, pointing out what appeared to be hidden edits or inconsistencies.  

Finally, two years later a Melbourne production company admitted to faking the video. But what was strange was that the flaws in the video ā€” the mistakes people had spotted as proof it was fake ā€” hadn’t stopped it from being successful.

In fact, the flaws had helped, as the arguments they provoked generated hundreds of algorithm-friendly comments and shares on social media. As the article interviewing the filmmakers described it: ā€œthe more people argued over the authenticity of a video, the more viral the video became.ā€

The company went on to turn this accidental discovery into a strategy, purposely making a whole series of videos that were just fake enough to generate back-and-forth comment wars and thus become viral. 

The same year all this was happening, the writer Scott Alexander talked about this back and forth dynamic in his essay, “Toxoplasma of Rage” in which he compared how internet stories go viral with the gross, but kind of amazing, parasite, toxoplasma.

The way this parasite works is that it starts off living in a cat. The cat then poops it out until it ends up, via the water supply, in a rat. Once in the rat, the toxoplasma hijacks its brain, convincing it to hang out conspicuously in areas where cats can eat it. The parasite is then back in the cat who then poops it out leading a rat to consume it, and so the cycle repeats.

Alexander argued comment wars on the internet work in the same way, with one side saying something which in turn provokes the opposition, whose response then provokes the first side to respond to them, and so on. This ā€œToxoplasma of Rageā€ can give stories a valuable boost, especially on an internet that rewards comments and shares.

Stories that can ignite a Toxoplasma of Rage get a big boost

But the key point about all this is that for stories to gain this boost they need to be somewhat difficult or flawed.

You can see this in the shark video example. If the fake had been more sophisticated, no one would have noticed and commented on it. 

While too obvious a fake and everyone would have just been able to see that and there’s nothing to argue over. 

To succeed the video had to be in a central point between the two sides: not ideal for either of them but giving them both enough to argue over. The controversy sweet spot you might call it.

And it’s this dynamic that pushes so many unrepresentative stories to the top of the national conversation. The stories that best represent an issue and that activists would most like everyone to pay attention to, don’t engage the opposition, meaning no Toxoplasma of Rage and no attention. 

But the stories that are difficult or borderline give both sides something to argue over and, boosted by the Toxoplasma of Rage, they rise to the top of the conversation.

As an example of this phenomena, Scott Alexander looks at two police killings from the year 2014, and asks why the death of Eric Garner, killed after being put in a chokehold, received less attention ā€” at least at first ā€” than that of Michael Brown, who was also killed by police the same year.

This was odd because it Garnerā€™s death was shocking. In fact, even a conservative like Bill O’Reilly, who would normally defend the police, felt the need to condemn it.

But the perverse consequence of the fact it was so clearly wrong was that it provoked less controversy, no Toxoplasma of Rage and thus less attention.

On the other hand, the death of Michael Brown was surrounded by — whether it should have been or not — a lot more controversy. 

For activists hoping to win over the public on the issue of police brutality, it seems the better case to focus on is Eric Garner’s, the case even conservatives felt the need to condemn.

Likewise, conservatives would have, no doubt, preferred to focus on a story about a police officer being killed in the line of duty. Yet these stories only get one side posting, commenting and sharing. 

The less straightforward, more difficult case of Michael Brown, however, hooked both sides into arguing over it, thus a Toxoplasma of Rage and national attention.

Of course the Toxoplasma of Rage isn’t the only dynamic that can gain attention for a story. The murder of George Floyd in 2020 got lots of attention, demonstrating the power of shocking video. And the MeToo movement was ignited by the Harvey Weinstein revelations, the story helped by the fact that so many of those involved were well known. 

But while both Black Lives Matter and MeToo started off focusing on stories that inspired wide political support, the way our attention economy is structured meant both issues were sucked towards the Controversy Sweet Spot, leaving us debating the merits of Defund the Police or the more borderline, if still important, cases of wrongdoing like that of Aziz Ansari.

I think this dynamic explains a lot about what’s going on with so many culture war stories but what’s so exasperating is that it undermines the efforts of movements like those against racism or sexual assault to actually achieve change.

Sure people are talking about the issue but what they’re being exposed to are the Controversy Sweet Spot stories which are exactly those stories it’s hardest to build a consensus around. After all, it’s the divisiveness of these stories that has pushed them to the top of the agenda.

And anytime we do find something we can all agree on the story is sucked towards that Controversy Sweet Spot where we all start arguing again.


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Thank you for reading.

It’s worth saying that this isn’t a straightforward video treatment of Scott’s essay and the original is worth reading in its own right. Scott’s essay got me thinking deeply about how culture war stories work, and I feel like I ended up coming up with something that is a remix (or distortion) of his ideas. I guess what I’m trying to say is that any good bits in what’s above should be credited to him, but if you want the most accurate understanding of his ideas the best thing to read is the original essay.